Let us help you to create and carry out a metric-driven digital marketing strategy that generates real results in the form of acquisitions, qualified leads and higher sales! Group EFS is a global authority on corporate expansion and investment intelligence. We offer full-service consultation and lead generation to economic development agencies and B2B companies.

Ask us about:





Affiliate marketing, frequently overlooked by advertisers, is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought to them by the affiliate’s own efforts. This type of marketing overlaps with other internet marketing to an extent, due to the regular advertising methods sometimes employed by affiliates (i.e., SEO, PPC, email marketing, content marketing, and display advertising).

The industry has four core players: the merchant (aka the retailer or brand), the network (which offers the affiliate options to choose from and deals with payments), the publisher (aka the affiliate), and the customer. The market continues to grow more intricate, resulting in the emergence of a second tier of players, including: affiliate management agencies, super-affiliates, and specialized third party vendors.

Unlike referral marketing, which also employs third parties to drive sales to the retailer, affiliate marketing relies purely on financial incentives while referral marketing relies more on the strength of personal relationships.

Even though search engines, e-mail campaigns, and website syndication get most the most attention from online retailers, affiliate marketing continues to play an integral role in e-commerce marketing strategies.