Let us help you to create and carry out a metric-driven digital marketing strategy that generates real results in the form of acquisitions, qualified leads and higher sales! Group EFS is a global authority on corporate expansion and investment intelligence. We offer full-service consultation and lead generation to economic development agencies and B2B companies.

Ask us about:

Inbound Lead Generation

We design inbound lead generation programs that support your revenue goals at targeted cost per lead and acquisition levels. Measure your website’s performance and optimize your landing page and user experience to increase visitor frequency and quality and ultimately improve conversions.

Online Advertising

We guide you in the process of managing your email marketing campaigns, display ads, search ads, social ads and re-marketing ventures to fulfill awareness, engagement, and acquisition targets. We help you to achieve top tier advertising copy and tested ad variations that are designed with optimizing your conversions in mind.

Marketing Automation

We help you evaluate, select and put your marketing automation solution into action. We design automation flows and rules and put alerts and actions in place for your sales team.

Content Strategy

We can assist you in the design and implementation of a content strategy that targets the different stages of conversion in turn, including the creation of infographics, white papers, articles, videos and webinars.

 

Measurement

Ask us about planning a real-time managerial dashboard for measuring digital KPI performance. You can facilitate the presentation of a monthly performance report to senior management that includes specific awareness, engagement and acquisition KPIs.

Branding

Our expert team can help you to successfully manage and implement your company’s re-branding process—from hiring and supervising a branding agency, to designing and producing all online and offline material and sales tools.

Events and Trade Shows

Utilize social media, search engine marketing (SEM) and email marketing blitz campaigns to get the most out of marketing events in the field.

Management

Contract and effectively manage several ad agencies, digital agencies and marketing interns. Get the most out of your digital marketing budget. We’ve got expertise and advice that can help make that happen.

 

Search Engine Optimization

Improve your ranking once and for all in Google search results. Our SEO services include keyword research, website optimization and link building among others.

Pay Per Click Advertising

Our PPC services include campaign setup, management and optimization. Quickly and effectively send traffic to your website with ads on search engines.

Social Media Marketing

Start making real connections with your customers on social media. The tools you need to build brand loyalty and boost brand awareness are just around the corner, with the right strategic thinking. We’ve got you.

Email Marketing

Cultivate loyal clients with newsletters that engage. We can design, manage and optimize your email marketing campaigns.

Search Engine Marketing

We can optimize your website for search engines and get your pay per click campaign set up right. By combining SEO and PPC to drive traffic to your website, prepare to see real results fast.

Web Analytics

Using Google Analytics to track your website performance, we can improve your website conversion rate and track the ROI of your marketing campaigns.

 

AFFILIATE PROGRAMS TO AFFILIATE PAYMENTS
(TURNKEY OPERATION)

Affiliate marketing, frequently overlooked by advertisers, is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought to them by the affiliate’s own efforts. This type of marketing overlaps with other internet marketing to an extent, due to the regular advertising methods sometimes employed by affiliates (i.e., SEO, PPC, email marketing, content marketing, and display advertising).

The industry has four core players: the merchant (aka the retailer or brand), the network (which offers the affiliate options to choose from and deals with payments), the publisher (aka the affiliate), and the customer. The market continues to grow more intricate, resulting in the emergence of a second tier of players, including: affiliate management agencies, super-affiliates, and specialized third party vendors.

Unlike referral marketing, which also employs third parties to drive sales to the retailer, affiliate marketing relies purely on financial incentives while referral marketing relies more on the strength of personal relationships.

Even though search engines, e-mail campaigns, and website syndication get most the most attention from online retailers, affiliate marketing continues to play an integral role in e-commerce marketing strategies.